Narrative Diligence Frameworks for Early-Stage Investors
VCs skip narrative coherence checks, missing a key predictor of scaling failure.
Tess Vanholder
Staff Writer, Emerging Technology
Tess Vanholder
Tess Vanholder began her career as a technology policy researcher in Brussels, later pivoting to editorial work covering how artificial intelligence is redrawing the boundaries of established markets. She brings a structural, almost taxonomic eye to the question of when a technology earns its own category.
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Category Position as a Valuation Multiple Driver in SaaS
Market leaders command 2-3x higher multiples than peers with identical growth rates.
Tess Vanholder
Zero-Trust Security Category Creation by Forrester
Naming a security concept proved more powerful than building the technology behind it.
Tess Vanholder