Category Origins
Zero-Trust Security Category Creation by Forrester
Naming a security concept proved more powerful than building the technology behind it.
Tess Vanholder
· 12 min read
Category Record — Page 4
Category Origins
The DevOps Category Origin and Who Set Its Terms
Early practitioners named DevOps before vendors could define it.
Rodrigo Castellanos-Mira10 min read
Category Origins
PLG as a Category Claimed by OpenView Partners
Blake Bartlett's 2016 coinage became industry vocabulary after OpenView made it a firm-wide bet.
Priya Nambiar11 min read
Category Origins
How Snowflake Defined the Cloud Data Platform Category
Snowflake won by naming the problem before competitors understood they had one.
Marcus Oyelaran12 min read
Category Origins
RevOps as a Category Built Against Sales Ops
Most companies rename Sales Ops to RevOps without actually changing what it does.
Rodrigo Castellanos-Mira10 min read
Features
How Salesforce Named and Owned CRM
Salesforce won by controlling the language around what the problem was and what solved it.
Marcus Oyelaran10 min read
