Reframing Cybersecurity Categories After Major Breach Events
How major 2025 breaches forced the security industry to abandon prevention and embrace resilience.
Rodrigo Castellanos-Mira
Contributing Editor, Market Disruption
Rodrigo Castellanos-Mira
Rodrigo Castellanos-Mira has reported on corporate strategy and competitive displacement for more than two decades, with bylines in trade journals covering retail, media, and logistics. He specializes in documenting the moment an incumbent category collapses and mapping what replaces it.
5 stories
How Vertical SaaS Players Displace Horizontal Category Leaders
Vertical SaaS wins by speaking the language horizontal platforms can't learn.
Rodrigo Castellanos-Mira
Category Creation as a Venture Return Thesis at the Fund Level
Funds win by controlling how markets talk about their bets, not just by picking winners.
Rodrigo Castellanos-Mira
The DevOps Category Origin and Who Set Its Terms
How a hallway conversation in 2008 named a practice that defined an industry.
Rodrigo Castellanos-Mira
RevOps as a Category Built Against Sales Ops
RevOps emerged to solve problems Sales Ops structurally cannot reach.
Rodrigo Castellanos-Mira