How HubSpot Displaced Outbound Marketing as a Category Frame
Naming an enemy let HubSpot reshape how marketers understood their entire discipline.
Marcus Oyelaran
Venture & Investment Analyst
Marcus Oyelaran
Marcus Oyelaran covered early-stage funding rounds for a fintech trade publication before joining Category Record to focus on how investors read and respond to emerging category signals. He holds an MBA with a concentration in entrepreneurial finance and has followed venture capital markets since 2014.
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The Cloud Category Before Amazon Named It Infrastructure
Amazon won cloud computing by naming it before competitors existed.
Marcus Oyelaran
How Snowflake Defined the Cloud Data Platform Category
Snowflake built a market by inventing the language to describe what it made possible.
Marcus Oyelaran
How Salesforce Named and Owned CRM
Salesforce won by controlling what people called the problem, not by building better software.
Marcus Oyelaran